Top 10 Highest Paid Female Athletes In The World 2025

Women's sports reached new financial heights in 2025, with the top 10 highest-paid female athletes collectively earning more than $200 million. This ranking, compiled from Forbes and sports-business data, reflects a mix of on-field prize money, endorsement contracts, and entrepreneurial ventures. Tennis continues to dominate the list, but athletes from freestyle skiing, gymnastics, and soccer also feature prominently, signaling the broadening commercial appeal of women's sports. To build this ranking, we weighed criteria including total earnings from June 2023 to June 2024, prize money versus endorsement splits, marketability across global regions, and the trajectory of each athlete's career momentum. The result is a snapshot of which women are not just excelling in competition but also commanding the kind of financial power that was once reserved for their male counterparts.

1. Coco Gauff

Coco Gauff tops the list with an estimated $28 million in earnings between June 2023 and June 2024. The 20-year-old American tennis star has become the face of a new generation in the sport. Her 2023 US Open title and subsequent deep Grand Slam runs boosted her prize money to roughly $6-7 million over the 12-month period. The rest came from a rapidly expanding endorsement portfolio that includes New Balance, Head, Barilla, Bose, and Rolex. Gauff signed a multiyear extension with New Balance in 2022 that reportedly includes performance-based bonuses tied to Grand Slam success. Her youth, strong U.S. market appeal, and growing dominance on the court have made her one of the most valuable athletes in any sport. She ranks first because no other female athlete combined top-tier on-court results with such a rapidly expanding endorsement base during this period.

2. Naomi Osaka

Naomi Osaka ranks second with estimated earnings of $25 million, despite limited tournament play following maternity leave. The four-time Grand Slam champion remains one of the most marketable athletes on the planet, with more than 20 endorsement partners including Nike, Mastercard, Louis Vuitton, Tag Heuer, and Nissin. Forbes reported her off-court income alone was in the mid-20-million-dollar range in 2023, sustained by long-term contracts and equity stakes in ventures like her media company Hana Kuma and a stake in MLS side North Carolina Courage. Her on-court prize money dipped significantly in the 2023-24 window, but sponsors continue to value her global visibility and social impact. Osaka's ranking at number two reflects the enduring power of her endorsement machine, even as she worked her way back up the WTA rankings from No. 833 to No. 58.

3. Iga Świątek

Polish tennis star Iga Świątek earned an estimated $23-24 million, placing her third. She finished 2023 as the WTA year-end No. 1 for the second straight year and led the tour in prize money, earning roughly $9-10 million in on-court winnings. That includes titles at Roland Garros and the WTA Finals. Her endorsement roster includes Asics for apparel and shoes, Tecnifibre for rackets, PZU, Rolex, and Topspin. Several of those deals were reportedly renegotiated upward after she ascended to No. 1 in 2022. Świątek's dominance on clay and hard courts, combined with her status as a national icon in Poland, has significantly increased her brand value. She ranks third because she combines the highest tennis prize money of any female athlete with a rapidly growing endorsement portfolio, though it remains slightly smaller than Gauff's and Osaka's.

4. Eileen Gu (Gu Ailing)

Freestyle skier Eileen Gu ranks fourth with estimated earnings of $20-21 million in calendar year 2023. The athlete, who competes for China, converted her Beijing 2022 Olympic stardom into an exceptionally broad endorsement base. Her deals include Louis Vuitton, Victoria's Secret, Tiffany & Co., Anta, Bank of China, and JD.com. Chinese business press and international sports-business analysts estimated her annual endorsement haul in the low-20-million-dollar range in 2023. Freestyle skiing offers relatively small prize purses, so Gu's income is almost entirely endorsement-driven. Her bilingual profile, fashion-industry presence, and continued X Games and World Cup success keep her in demand between Olympic cycles. She is the only non-tennis player in the top five, a testament to her unique crossover appeal between sports, fashion, and the massive Chinese consumer market.

5. Emma Raducanu

Emma Raducanu earned an estimated $18-19 million, placing her fifth. The British tennis star's on-court results have been limited by injuries since her stunning 2021 US Open victory, but she remains a commercial powerhouse, particularly in the UK and Asia. Her endorsement portfolio includes Nike, Wilson, British Airways, HSBC, Vodafone, Porsche, Dior, and Tiffany & Co. Many of these deals were signed shortly after her Grand Slam breakthrough and continue to pay multi-million-dollar retainers annually. Prize money in the 2023-24 window was modest compared with other top tennis stars, but her off-court earnings kept her near the top of the list. She ranks fifth because her endorsement revenue remains very high, though some contracts have plateaued and her limited playing schedule has constrained performance bonuses relative to the top four.

6. Aryna Sabalenka

Aryna Sabalenka ranks sixth with estimated earnings of $16-17 million. The Belarusian captured the 2023 Australian Open and reached multiple Grand Slam semifinals and finals through early 2024, pushing her annual prize money to roughly $8-9 million. That placed her among the WTA's top on-court earners. Off the court, she is backed by Nike for apparel, Wilson for rackets, and other sponsors in Belarus and abroad. Several of her incentive-laden contracts were upgraded after she rose into the top three of the WTA rankings. Sabalenka's powerful playing style and consistent presence in the latter stages of majors have improved her global profile, particularly in Europe and Australia. She ranks sixth because she pairs top-tier prize money with solid but not yet elite-level endorsement income.

7. Jessica Pegula

Jessica Pegula ranks seventh with estimated earnings of $13-14 million. The American has been consistently ranked in the WTA top 10 during 2023-24, accumulating roughly $4-5 million in prize money from strong Grand Slam and WTA 1000 performances in both singles and doubles. While she benefits from family wealth through her parents' ownership of the Buffalo Bills and Buffalo Sabres, her athletic earnings come from tennis performance plus endorsements with Adidas, Yonex, and Ready Fitness. Her business interests include her skincare brand Ready 24, which adds entrepreneurial income to her portfolio. Pegula ranks seventh because her combined tour earnings and mid-tier endorsement portfolio place her solidly in the second tier of highest-paid female athletes, behind the biggest global stars.

8. Elena Rybakina

Elena Rybakina ranks eighth with estimated earnings of $12-13 million. The 2022 Wimbledon champion continued her rise with multiple WTA 1000 titles and deep Grand Slam runs in 2023-24, generating around $5-6 million in prize money during the period. Her endorsement deals include Yonex for rackets and apparel, Swatch Group's watch brands, and regional sponsors in Kazakhstan, where she represents the national federation despite being born in Russia. Rybakina's calm demeanor and big-serve, aggressive style have made her a marquee player on tour, increasing her visibility and appearance fees. She ranks eighth because her strong on-court earnings and growing but still developing endorsement stable put her just below Pegula in estimated total income.

9. Alex Morgan

Alex Morgan ranks ninth with estimated earnings of $10-11 million in calendar year 2023. The co-captain of the U.S. women's national soccer team combines NWSL and USWNT salaries with a robust endorsement list that includes Nike, Coca-Cola, Google, AT&T, and Twitch, as well as equity-based deals in media ventures. Reports around the 2023 World Cup pegged her annual off-field earnings in the high single-digit millions. Her on-field pay was boosted by U.S. Soccer's collective bargaining agreement, which grants equal match fees and prize-money sharing with the men's team. Morgan also co-founded media company TOGETHXR, adding entrepreneurial revenue. She ranks ninth because her soccer-based income is complemented by strong but slightly smaller endorsement totals compared with top tennis stars.

10. Simone Biles

Simone Biles rounds out the top 10 with estimated earnings of $9-10 million in calendar year 2023. After returning to competition in 2023 and winning multiple titles at the World Artistic Gymnastics Championships, Biles re-energized her commercial profile. Her sponsors include Athleta, Visa, GK Elite, and Wheaties. Gymnastics prize money is modest, so the bulk of her income comes from endorsement contracts and appearance fees, which surged again as she became a favorite for the Paris 2024 Olympic Games. Biles is the most decorated gymnast in history, and her advocacy for mental health and athlete welfare has enhanced her long-term brand value beyond any single Olympic cycle. She ranks tenth because, while her endorsement income is very strong for gymnastics, overall totals remain a notch below the highest-earning tennis, skiing, and soccer stars on this list.