Топ-10 крупнейших музыкальных стриминговых платформ в мире (Обновление 2026 года)
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Стриминг доминирует в музыкальной индустрии, и поскольку этот формат показал себя спасителем индустрии как в настоящем, так и в будущем, многие из ее конкурентов сосредоточены на привлечении как можно большего числа пользователей. Хотя прибыльность дается нелегко, эти компании смогли собрать более широкую аудиторию слушателей, чем любые другие доступные варианты. Чем больше платящих клиентов (или, по крайней мере, людей, готовых слушать рекламу), тем лучше.
Концепция музыкального стриминга впервые появилась благодаря одноранговому обмену файлами. Хотя они были закрыты за несанкционированное использование материалов, защищенных авторским правом, всего через несколько лет, Napster, Limewire и BitTorrent стояли в авангарде революции в восприятии музыки потребителями и помогли сдвинуть индустрию к новым видам доступности.
Рейтинг: 10 крупнейших музыкальных стриминговых платформ мира в 2026 году
1. YouTube – 1,5 миллиарда
В сфере музыкального стриминга YouTube, безусловно, является самой широко используемой платформой в мире. По данным корпорации, принадлежащей Google, сайтом ежемесячно пользуются более 1,5 миллиарда человек, при этом значительное число пользователей выбирают хотя бы один музыкальный вариант. Хотя технически YouTube является платформой для размещения видео, а не сервисом потоковой передачи музыки, сайт превратился в мощную силу в музыкальной индустрии и стал основным онлайн-направлением для миллионов, если не миллиардов, людей, желающих получить доступ к своим любимым песням. Более того, просмотры официальных клипов учитываются в официальных чартах, поэтому он определенно заслуживает включения в этот список. Только 1,5 миллиона человек были убеждены стать платными подписчиками YouTube Red, который предлагает бесплатную потоковую передачу музыки и видео, а публичные данные по-прежнему недоступны в приложении YouTube Music.
2. NetEase – 400 миллионов
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NetEase Music по-прежнему заслуживает включения в наш список, хотя он и не добрался до Америки. Согласно корпоративному заявлению конца 2017 года, китайская платформа для потоковой передачи и загрузки имеет более 400 миллионов пользователей и растет поразительными темпами. Вскоре она превысит полмиллиарда клиентов, став вторым стриминговым сервисом.
3. SoundCloud – 175 миллионов
Хотя он всегда кажется на грани серьезной катастрофы, этот стриминговый гигант со штаб-квартирой в Берлине в некоторых отношениях превосходит другие варианты на расширяющемся рынке. SoundCloud имеет на миллионы больше слушателей, чем следующий сервис, ориентированный только на музыку, с как минимум 175 миллионами зарегистрированных пользователей. Очень немногие из 175 миллионов пользователей зарегистрировались в SoundCloud Go, премиальном стриминговом сервисе компании.
4. Spotify – 170 миллионов
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