Top 10 Best Beauty Video Channels In The World 2025

With their groundbreaking artistry, honest product reviews, and inclusive approaches, these channels have won the hearts and attention of millions of people all over the world. The beauty landscape is constantly shifting, and in the year 2025, video content continues to be the most popular way for us to learn new techniques, discover new trends, and connect with our favorite beauty gurus.

List Of Top 10 Best Beauty Video Channels In The World 2025

1. James Charles

Born May 23, 1999, James Charles Dickinson is an American beauty YouTuber and makeup artist who shot to popularity for his creative makeup tutorials and energetic demeanor. Beginning his YouTube channel in December 2015, Charles soon became well-known and in 2016 he became the first man brand ambassador for CoverGirl. Having over 24 million members, his material covers from complex makeup looks to celebrity partnerships. Apart from his internet presence, he has partnered with Morphe Cosmetics to create a makeup line and eyeshadow palette. Although Charles has always been a well-known member of the beauty community, his career has also been under scrutiny and has generated debates even if it has been mostly successful.

2. Sandra Cires Art

Multally gifted Cuban-American YouTuber Sandra Cires is well-known for her varied material covering art, beauty, and lifestyle. She has expanded her digital footprint with channels like “Sandra Cires Vlogs” for daily life updates, “Sandra Cires Music” for her musical endeavors, and “Sandra Cires Play” for gaming, even if her main channel, “Sandra Cires Art,” mostly concentrates on makeup tutorials, beauty advice, and creative DIYs. Her interesting demeanor and range of material have attracted a large following, thus she is a beloved person in many different spheres.

3. Narins Beauty

Syrian beauty and lifestyle vlogger Narins Beauty, sometimes known as Narin Amara, has become rather well-known on YouTube. Her material mostly consists in makeup tutorials, fashion hauls, challenges, and vlogs recording her own life and experiences. Narins’s energetic approach and relevant material appeal to a sizable, mostly Arabic-speaking audience. She frequently works with friends and family to give her films a personal touch and create close ties with her viewers.

4. Jeffreestar

American internet personality, makeup artist, and businessman Jeffree Star first gained notoriety as a MySpace star before becoming a significant player in the beauty sector. Star, who is well-known for his bold demeanor and lavish cosmetics looks, founded Jeffree Star Cosmetics, a wildly popular cosmetics brand, in 2014. He frequently incorporates his distinctively controversial style into his makeup reviews, tutorials, and lifestyle content on his YouTube channel. Jeffree Star has a devoted following and is still a very important, if contentious, figure in the beauty industry despite his career being marred by a number of scandals, including claims of racism and problematic behavior.

5. musas

On YouTube, the term “Musas” can refer to a number of distinct entities. “MUSAS Official,” a girl group based in New York made up of the sisters Keisha, Fiona, and Fiorella, is one noteworthy example. Their music, which frequently combines various languages and cultures and represents a new generation of diverse artists, is featured on their channel. “Entertainment with Musa” and its affiliated channels, such as “Musa In SHORTS,” which concentrate on comedic and short-form entertainment, are another well-known “Musa” on YouTube. “Musas” could refer to different artists depending on the situation, demonstrating the variety of talent that goes by similar names.

6. NikkieTutorials

Dutch beauty YouTuber and makeup artist Nikkie de Jager, better known online as NikkieTutorials, became well-known throughout the world for her transformational makeup tutorials. A global trend was sparked by her viral 2015 video, “The Power of Makeup,” which demonstrated the transformational power of makeup by applying it to just half of her face. Nikkie is renowned for her outstanding artistic abilities, candid product evaluations, and friendly teaching demeanor. She further cemented her reputation as a powerful and inspirational voice within the LGBTQ+ community and beyond in 2020 when she came out as transgender. She has worked with many celebrities and brands, solidifying her status as one of YouTube’s most reputable makeup artists.

7. RCLBeauty101

American YouTuber Rachel Levin, popularly known as RCLBeauty101, is renowned for her varied content that combines comedy, fashion, lifestyle, beauty, and do-it-yourself projects. When Rachel first started her channel at the age of 15, she specialized in makeup tutorials. She soon broadened her content, though, adding well-liked “Expectations vs. Reality” skits, challenge videos, and captivating vlogs. Her “Levinators” (her fan base) are drawn to her relatable humor, inventive do-it-yourself projects, and captivating storytelling, especially her well-liked Disney-themed videos, which have helped her channel gain millions of subscribers.

8. Franciny Ehlke

Franciny Ehlke is a well-known Brazilian content creator and beauty influencer. She is well known for her proficiency in skincare, makeup, and fashion, and she shares her routines and advice with a sizable following on Instagram and YouTube. A combination of product reviews, instructional tutorials, and lifestyle vlogs—which frequently highlight Franciny’s travels and personal experiences—define her content. She has established herself as a leading beauty creator in Brazil and abroad thanks to her genuine and approachable style and eye-catching look, which even inspired her to launch her own product line, LipHoney.

9. Mari Maria

Mari Maria is a well-known Brazilian beauty entrepreneur and makeup artist. She is renowned for her outstanding makeup artistry, creative methods, and her own prosperous makeup line, Mari Maria Makeup. She emphasizes product demonstrations, thorough makeup tutorials, and highlighting the range of products offered by her brand in her content. Mari Maria is renowned for her vivid and striking style, which frequently emphasizes flawless coverage and high-performance products. She is a go-to person for product recommendations and makeup inspiration due to her significant presence in the Brazilian beauty industry.

10. HellomaphieMX

Popular YouTuber HelloMaphie, also known as Maphie, is well-known for her inventive do-it-yourself projects, life hacks, and beauty experiments. DIY school supplies, slime recipes, testing out strange beauty tricks, and nail art tutorials are just a few of the unusual and frequently humorous content that can be found on her channel. Maphie has a sizable fan base thanks to her captivating personality and talent for turning commonplace objects into entertaining and useful creations. Her material is popular with a wide range of people, especially those who enjoy crafts, original ideas, and lighthearted entertainment.