10 อันดับแพลตฟอร์มสตรีมเพลงยอดนิยมที่สุดในโลก (อัปเดต 2026)
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อุตสาหกรรมเพลงถูกขับเคลื่อนด้วยระบบสตรีมมิ่ง และเนื่องจากรูปแบบนี้ได้พิสูจน์แล้วว่าเป็นผู้กอบกู้ทั้งในปัจจุบันและอนาคตของอุตสาหกรรม คู่แข่งหลายรายจึงมุ่งเน้นไปที่การดึงดูดผู้ใช้งานให้ได้มากที่สุด แม้ว่าการทำกำไรจะเป็นเรื่องยาก แต่บริษัทเหล่านี้ก็สามารถรวบรวมฐานผู้ฟังจำนวนมากได้มากกว่าตัวเลือกอื่นๆ ที่มีอยู่ ยิ่งมีลูกค้าที่จ่ายเงิน (หรืออย่างน้อยก็มีผู้ที่เต็มใจฟังโฆษณา) มากเท่าไหร่ก็ยิ่งดี
แนวคิดของการสตรีมเพลงได้ถือกำเนิดขึ้นครั้งแรกจากการแชร์ไฟล์แบบเพียร์ทูเพียร์ แม้ว่า Napster, Limewire และ BitTorrent จะถูกสั่งปิดเนื่องจากการละเมิดลิขสิทธิ์หลังจากเปิดให้บริการได้เพียงไม่กี่ปี แต่แพลตฟอร์มเหล่านี้ก็เป็นหัวหอกในการปฏิวัติวิธีที่ผู้บริโภคคิดเกี่ยวกับดนตรี และช่วยผลักดันอุตสาหกรรมไปสู่การเข้าถึงรูปแบบใหม่ๆ
จัดอันดับ! 10 แพลตฟอร์มสตรีมเพลงยอดนิยมที่สุดในโลก ปี 2026
1. YouTube – 1.5 พันล้าน
ในแง่ของการสตรีมเพลง YouTube เป็นแพลตฟอร์มที่มีผู้ใช้งานมากที่สุดในโลก จากข้อมูลของบริษัทที่ Google เป็นเจ้าของ เว็บไซต์นี้มีผู้ใช้งานกว่า 1.5 พันล้านคนต่อเดือน โดยมีผู้ใช้งานจำนวนมากเลือกฟังเพลงอย่างน้อยหนึ่งครั้ง แม้ว่าในทางเทคนิคแล้ว YouTube จะเป็นแพลตฟอร์มโฮสต์วิดีโอมากกว่าบริการสตรีมเพลง แต่เว็บไซต์นี้ก็ได้กลายเป็นพลังสำคัญในวงการเพลงและเป็นจุดหมายปลายทางออนไลน์หลักสำหรับผู้คนนับล้าน หากไม่ใช่พันล้านคน ในการเข้าถึงเพลงโปรดของพวกเขา ยิ่งไปกว่านั้น การสตรีมคลิปวิดีโออย่างเป็นทางการมีส่วนช่วยในการจัดอันดับชาร์ตเพลงอย่างเป็นทางการ ดังนั้นจึงสมควรที่จะถูกรวมอยู่ในรายการนี้อย่างแน่นอน มีผู้ใช้งานเพียง 1.5 ล้านคนเท่านั้นที่สมัครเป็นสมาชิกแบบชำระเงินของ YouTube Red ซึ่งให้บริการสตรีมเพลงและวิดีโอฟรี และยังไม่มีการเปิดเผยตัวเลขผู้ใช้งานบนแอป YouTube Music
2. NetEase – 400 ล้าน
NetEase Music ยังคงคู่ควรที่จะอยู่ในรายการของเรา แม้ว่าจะยังไม่เปิดให้บริการในอเมริกา จากแถลงการณ์ของบริษัทเมื่อปลายปี 2017 แพลตฟอร์มสตรีมมิ่งและดาวน์โหลดของจีนแห่งนี้มีผู้ใช้งานกว่า 400 ล้านคนและเติบโตอย่างรวดเร็วอย่างน่าทึ่ง ในไม่ช้าจะแซงหน้าผู้ใช้งานครึ่งพันล้านคนในฐานะบริการสตรีมมิ่งอันดับสอง
3. SoundCloud – 175 ล้าน
แม้ว่าดูเหมือนจะอยู่บนปากเหวของหายนะร้ายแรงอยู่เสมอ แต่ยักษ์ใหญ่ด้านการสตรีมมิ่งที่มีสำนักงานใหญ่ในเบอร์ลินแห่งนี้ก็เหนือกว่าตัวเลือกอื่นๆ ในตลาดที่กำลังขยายตัวในบางแง่มุม SoundCloud มีผู้ฟังมากกว่าบริการเพลงอื่นๆ หลายล้านคน โดยมีผู้ใช้งานที่ลงทะเบียนแล้วอย่างน้อย 175 ล้านคน มีผู้ใช้งานเพียงไม่กี่คนจาก 175 ล้านคนนี้ที่สมัครใช้บริการ SoundCloud Go ซึ่งเป็นบริการสตรีมมิ่งแบบพรีเมียมของบริษัท
4. Spotify – 170 ล้าน
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