Snapchat continues to be a dynamic platform that allows influencers to engage millions of people with content that is only temporary and creative. In the year 2025, the top ten Snapchat influencers have amassed significant wealth by capitalizing on their enormous followings, specialized niches, and partnerships with various brands. Following is an examination of their journeys, an estimation of their earnings, and the characteristics that set them apart, based on the insights that are currently available from the landscape of influencer marketing.
List Of Top 10 Richest Snapchat Influencers In The World 2025
1. CyreneQ
CyreneQ, a Filipino-American digital artist, has redefined Snapchat storytelling with her innovative use of AR filters and hand-drawn art. With over 2 million followers, she creates immersive stories that blend creativity and technology, featured in Snapchat Originals and tech publications. Her collaborations with brands like Disney and Starbucks reportedly earn her $20,000–$30,000 per project, contributing to an estimated $1 million+ from digital filters by 2022. Her book and global speaking engagements on social media creativity further bolster her wealth. CyreneQ’s pioneering approach makes her a top earner in 2025.
2. Lele Pons
Lele Pons, a Venezuelan-American creator, brings slapstick comedy and bold energy to Snapchat, where she boasts 1.3 million subscribers. Known for her music and acting, including a YouTube docuseries and Spotify podcast, Pons commands high fees—estimated at $180,000 per Instagram post, with Snapchat earnings likely in a similar range due to her massive Gen Z and millennial reach. Her successful Sprint #LiveUnlimited campaign showcases her ability to drive brand awareness, making her a lucrative influencer in 2025.
3. Geir Ove Pedersen
Geir Ove Pedersen, a Norwegian creator who goes by the name Geeohsnap, uses playful doodles to transform real-life photographs into whimsical stories. The fact that he has collaborated with brands such as Gucci, Air France, and Red Bull on projects such as the Doodle Art competition demonstrates his appeal for large-scale campaigns. He has a significant following on Snapchat. Aside from Snapchat, Pedersen’s wealth is also a result of his entrepreneurial endeavors, which include the co-founding of Modefix and the leadership of Geir Ove Pedersen AS. In 2015, he was singled out as one of the 40 wealthiest people in Norway, and his net worth is still growing in 2025.
4. Logan Paul
Logan Paul, with 4.11 million Snapchat subscribers, is a powerhouse influencer known for his athletic vlogs, storytelling, and WWE collaborations. His energy drink brand, PRIME, and high-profile boxing career add to his estimated $35 million net worth. Paul’s ability to captivate audiences with videos like “The Craziest Jump of My Life” (3 million views) and partnerships with brands like WWE make him a top earner. His controversial past hasn’t dimmed his influence, securing his spot in 2025.
5. Evan Garber
Evan Garber, a former mechanical engineer who now works as a full-time creator for Snapchat, is well-known for his intricate digital artwork. One of his most notable projects was a collaboration with Shaun McBride to recreate Goldeneye on Snapchat. Brand partnerships have been attracted to him as a result of his captivating doodles and storytelling, which has contributed to his wealth. In 2025, he is among the wealthiest influencers due to his consistent content creation and his niche as a Snapchat artist. Although his exact earnings are less documented, he is among the most influential people.
6. Christian Collins
Christian Collins, an actor and influencer who is twenty years old, has been building a dedicated following on Snapchat since 2014. He shares glimpses of his daily life from Los Angeles here and there. His comedic and relatable content is popular among millennials, as evidenced by the fact that he has over 500,000 followers. Even though there is a lack of specific earnings data, his consistent engagement and presence across multiple platforms (including Twitter) suggest that he generates significant revenue from brand deals, which ensures that he will be included on this list in 2025.
7. Emily Skye
Emily Skye, a fitness professional who has over 2 million followers across multiple platforms, uses Snapchat to share post-partum fitness tips and content that is motivational. It is her inclusive approach to body positivity that attracts brands that are targeting wellness-focused audiences, and her Emily Skye FIT app has been of assistance to thousands of people. Although her earnings from Snapchat are not publicly available, her wealth in 2025 is a result of her influence across multiple platforms and the revenue she generates from her app.
8. Liza Koshy
With between 5.87 and 6.8 million Snapchat subscribers, Liza Koshy is a formidable figure in the world of comedy and entertainment. Her many projects, including those with Calvin Klein and Nike, as well as the Netflix series Work It, demonstrate her versatility. A high level of engagement and hosting gigs that have been nominated for Emmys contribute to Koshy’s estimated earnings, which are likely comparable to the $1.468 million that she earns per Instagram post. She is a top earner in 2025 thanks to the genuine and humorous content that she posts on Snapchat.
9. Shaun McBride
Shonduras, also known as Shaun McBride, is a well-known Snapchat pioneer who is estimated to have a net worth of $25 million. Disney, Taco Bell, and Red Bull have all become partners with him as a result of his finger drawings and vlogs, which have garnered between 319,000 and 349,000 subscribers. McBride’s entrepreneurial endeavors, which include the founding of The Spacestation, a media group that encompasses gaming and animation, have increased his wealth and established him as a prominent figure in the year 2025.
10. Anna Victoria
Anna Victoria is a fitness influencer based in Los Angeles who has 156,000 followers on Snapchat. She focuses on women’s wellness and shares fitness tips and healthy lifestyle hacks with her audience. Her specialized content draws in American companies that are aimed at women who are concerned about their health, which contributes to her wealth through sponsorships and the fitness programs that she runs. It is not possible to provide specific figures; however, her consistent engagement guarantees that she will be among the wealthiest Snapchat influencers in 2025.