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Black influencers in particular are at the forefront of this evolution, using their platforms to not only entertain but also to advocate for change and build their own empires. In 2025, a new generation of creators continues to shape the digital landscape, becoming more than just entertainers but also tastemakers, cultural commentators, and entrepreneurs. The top 10 most Googled Black influencers worldwide are highlighted in the list below, demonstrating their global impact and the curiosity they arouse.
List Of Top 10 Most Googled Black Influencers In The World 2025
1. Khaby Lame
With his universally relatable content, Khaby Lame has become the undisputed king of silent comedy on TikTok. His iconic, deadpan responses to overly complex “life hacks” have made him a global sensation, and his influence goes beyond social media; he has secured major brand partnerships with companies like Hugo Boss and is about to make his acting debut. Khaby’s consistent dominance in search trends is a clear indication of his widespread appeal and the public’s ongoing fascination with his journey from a factory worker to the most-followed TikToker in the world.
2. iShowSpeed
Darren Watkins Jr., better known online as iShowSpeed, has amassed a sizable following on YouTube and other platforms thanks to his exuberant and frequently chaotic gaming and reaction videos. He has become well-known due to his unbridled personality and amusing antics. His popularity is still rising in 2025, as evidenced by his increasing appearance on traditional media and partnerships with well-known personalities in the entertainment and sports industries. His strong and growing influence is demonstrated by his inclusion on the TIME100 Creators list and his collaborations with companies like FIFA and CBS Sports.
3. Wisdom Kaye
Wisdom Kaye, who was named “the best-dressed guy on TikTok” by Vogue, has revolutionized menswear for a new generation. His daring and imaginative approach to fashion, which combines expensive runway styles with everyday streetwear, has garnered him a devoted fan base and international recognition. From walking in Paris Fashion Week to signing with IMG Models and getting listed on Forbes’ Top Creators list, Kaye’s journey is proof of the strength of a unique and genuine personal brand; people are always looking for his newest ensembles, partnerships, and professional advancements, solidifying his position as a top fashion tastemaker.
4. Yara Shahidi
As both a talented actress and a powerful social activist, Yara Shahidi has a unique influence that spans film, television, and social media. Known for her leading roles in shows like Black-ish and Grown-ish, Shahidi uses her platform to advocate for social justice and education. In 2025, her continued work in Hollywood, combined with her high-profile fashion campaigns for brands like Gucci, keeps her at the forefront of the public’s attention. Her search volume reflects a keen interest not only in her career but also in her role as a thought leader and a voice for her generation.
5. Druski
Druski’s sketches and catchphrases have become a mainstay of internet culture, and his ability to make witty and scathing parodies of athletes, promoters, and social media personalities has earned him a loyal fan base. Because of his successful streetwear brand and major collaborations with celebrities like Drake, Druski’s influence in comedy and hip-hop is undeniable, and his name is frequently found in search trends due to his viral content and new forays into television and film.
6. Marques Brownlee
With over 20 million subscribers on his main YouTube channel, Marques Brownlee, also known as MKBHD, is a tech guru who has made a business out of his thorough and professional technology reviews. Brownlee is a trusted source for millions of consumers, and his channel is a go-to place for anyone looking for unbiased and expert opinions on the newest gadgets. His thorough reviews and clear explanations of complex tech concepts have earned him the respect of both industry leaders and a large audience.
7. Sphokuhle
Through her captivating dance trends and fashion reels on TikTok, Sphokuhle, a South African, has become a global sensation. Her vibrant style and confident on-screen persona have resonated with a vast international audience, and as of 2025, she has millions of followers and collaborated with global brands, proving that TikTok can propel creators from anywhere in the world to global fame. Her search trends are driven by her captivating content and her position as a leading figure in the online dance and lifestyle space.
8. Tabitha Brown
The public’s search interest in Tabitha Brown is a reflection of her unique ability to blend food, faith, and feel-good content into a powerful and authentic brand. Tabitha Brown is a vegan chef, actress, and motivational speaker whose warm and comforting presence has made her a beloved figure across social media. Known as “America’s Mom,” she gained fame for her plant-based recipes and positive, uplifting messages. Her influence has grown into a successful brand with cookbooks, a seasoning line, and a well-like partnership with Target.
9. Jackie Aina
In 2025, Aina is still a major player in the beauty and wellness space, with her popular candle line, FORVR Mood, and her ongoing advocacy making her a constant topic of public interest. Jackie Aina is a trailblazer in the beauty industry, known for her advocacy for inclusivity and diversity. She has used her platform to hold major cosmetic brands accountable for their lack of shade ranges for darker skin tones. Her honest reviews and sophisticated makeup tutorials have earned her millions of followers and a reputation as a powerful and influential voice.
10. Kristy Sarah Scott
Few creative have been able to hold people’s attention like Kristy Sarah Scott in the fast-changing world of social media. Scott is a busy digital creative, filmmaker, and business owner. She and her husband, Desmond Scott, and their two sons have a large internet following. She is known for her family-friendly material, pranks, and a real, relatable way of looking at life. She has made the switch from working in IT to being a full-time content creator and a well-known personality in the digital world.
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