Jamesty
Dubai, a global hub of luxury, innovation, and culture, continues to be a vibrant center for beauty influencers who shape trends and inspire millions worldwide. In 2025, the beauty influencer scene in the UAE thrives, driven by creators who blend glamour, authenticity, and entrepreneurial spirit. These influencers not only share makeup tutorials and skincare routines but also redefine beauty standards, promote inclusivity, and build thriving businesses. Below is a detailed look at the top 10 beauty influencers in Dubai for 2025, highlighting their unique contributions, follower counts, and impact on the beauty industry.
List Of Top 10 Most Beauty Influencers In Dubai 2025
1. Joelle Mardinian
Joelle Mardinian is a well-known Lebanese beauty icon and businesswoman in the Middle East. She has built a beauty empire in Dubai by starting Joelle Group, which has beauty salons, a line of skin care products, and a cosmetic clinic. Joelle is also the host of the popular makeover show Joelle on MBC1, where she uses her expert makeup skills to change the looks of her clients. Her Instagram feed has a mix of well-made beauty tips, fashion advice, and pictures of her family life, which makes her content both relatable and aspirational. Joelle’s work with high-end brands and her focus on ethical consumerism connect with her fans, making her one of the most important beauty influencers in 2025. Her educational videos, especially her tips on how to apply makeup, inspire both people who want to be artists and people who love makeup.
2. Noor Naim
Noor Naim, also known as Noor Stars, is one of the most popular influencers in the UAE. She mixes beauty videos with funny and lifestyle vlogs. Noor lives in Dubai and has a huge following because her personality and content are so relatable. Her beauty posts mostly show off makeup tutorials, skincare routines, and reviews of products, often featuring both high-end and low-cost brands. Noor’s funny sketches and challenges make her feed fun, which is why younger people love it. She is a unique influencer because she is real and can connect with people from different cultures. She has worked with brands like L’Oréal Paris and Maybelline. In 2025, Noor is still the best at making things that are both beautiful and entertaining.
3. Narin
Narin Amara is a beauty influencer who is a big deal on YouTube. She is Syrian-Swedish and lives in Dubai. Narin is known for her DIY beauty tips, makeup tutorials, and fashion content. She has more than 13.5 million YouTube subscribers and a strong Instagram following. People all over the world love her because of her colorful personality and creative ideas for beauty, like new makeup looks and skincare tips that work well in Middle Eastern climates. Narin’s work with companies like L’Oréal Paris, Daniel Wellington, and The Balm shows how much power she has. Her funny vlogs and beauty-related content are still popular with millions of people in 2025, making her one of Dubai’s top influencers.
4. Nour Arida
Nour Arida is a Lebanese-American influencer who lives in Dubai and makes a lot of different kinds of content, including beauty, fashion, and lifestyle. Nour has a unique point of view on beauty because she used to be a fashion buyer and co-founded the children’s clothing line Generation Peace. She often works with brands like Sephora, Boucheron, and Rimmel to create beautiful makeup looks, skincare routines, and fashion tips on Instagram. Nour’s polished but friendly style appeals to her audience, and her status as a cover girl for international magazines makes her more credible. In 2025, Nour is still an inspiration as a beauty and fashion influencer, combining motherhood and business with style.
5. Reem Khabbazeh
Reem Khabbazeh, also known as Reem Abousamra, is a Dubai-based beauty and lifestyle influencer who looks and feels like a million bucks. Reem is a real entrepreneur because she started Laloge UAE, Laloge Cafe, and Laloge Events. Her beauty videos mostly show off high-end makeup tutorials and skincare routines, often featuring brands like Huda Beauty and Chanel. Reem’s #QueenOfSelfie hashtag shows off her confident and glamorous side, which her fans love. Her travel and lifestyle posts make her feed more interesting, which is why beauty lovers will look to her for ideas in 2025. Reem is one of Dubai’s top influencers because she can mix luxury with accessibility.
6. Huda Kattan
Huda Kattan is a global beauty icon and the undisputed queen of Dubai’s beauty influencer scene. As the founder and CEO of Huda Beauty, a multimillion-dollar cosmetics empire, Huda has revolutionized the beauty industry with her innovative products, from eyeshadow palettes to skincare solutions. Her Instagram is a treasure trove of makeup tutorials, product reviews, and transformation videos, often featuring user-generated content to showcase her brand’s impact. Huda’s podcast, Huda Hotline, blends beauty trends with personal stories and entrepreneurial advice. Named one of the “25 Most Influential People on the Internet” by Time magazine in 2017 and ranked #1 on the Cosmetify Beauty Influencer Rich List in 2021, Huda’s influence in 2025 remains unparalleled.
7. Mona Kattan Elamin
Mona Kattan Elamin, Huda Kattan’s sister, is a trailblazer in her own right as the founder of Kayali, a luxury fragrance brand that blends Middle Eastern traditions with modern perfumery. Based in Dubai, Mona’s Instagram is a celebration of beauty, wellness, and empowerment, with a focus on fragrance layering and skincare. Known as the “Perfume Princess,” Mona shares tutorials on creating personalized scent profiles and promotes mental health awareness with her #NormalizeTherapy campaign. Her collaborations with brands like Huda Beauty and her authentic, empathetic approach make her a beloved figure in 2025’s beauty scene. Mona’s content inspires beauty enthusiasts to embrace self-care and individuality.
8. Shaima Hormillosa
Shaima Hormillosa is a lifestyle and beauty influencer in the UAE who loves makeup, fitness, and living in luxury. Shaima is an ACE-certified fitness coach and the winner of the Filmfare Social Night Luxury Lifestyle Award. She brings a different point of view to her beauty content. Her Instagram has makeup tutorials, skincare tips, and fitness routines that appeal to people who want a more complete view of beauty. Shaima stands out in Dubai’s influencer community because she works with high-end brands and makes content that is lively and energetic. Her focus on helping women through beauty and wellness continues to inspire her growing fan base in 2025.
9. Mona Tajarbi
Mona Tajarbi is a beauty and lifestyle influencer from the UAE who has made a big name for herself as a businesswoman and public speaker. Mona is the founder of Blink Beauty Cosmetics and the host of Tajarbi Talks. She makes polished skincare videos and makeup tutorials that are good for Middle Eastern skin types and climates. Her content is easy to understand and includes both high-end and drugstore products. Beauty lovers love her calm, elegant style. Mona is on The Entrepreneurial magazine’s list of the Top 100 Leaders of Influence for 2025. Her influence goes beyond beauty; she also encourages personal growth and health. She is still a trusted voice in Dubai’s beauty community in 2025.
10. Sarah mohammed
Sarah Mohammed is the last person on the list. She is a new beauty influencer in Dubai who is known for her fresh and relatable content. Her follower count isn’t as high as that of mega-influencers, but her interesting makeup tutorials and lifestyle posts have won her a loyal following. Sarah’s content is mostly about beauty tips, product reviews, and everyday glam, and she often talks about brands that her audience can easily get. In 2025, she will be a rising star in Dubai’s beauty influencer scene because she is real and getting more popular. Sarah is a beauty inspiration to keep an eye on as she works with more brands and gets more followers.
