Jamesty
In the ever-changing world of Indian consumerism, celebrity endorsements are one of the most powerful factors. A recognized face, a trustworthy voice, and a lifestyle that people want can change the fate of a product overnight, making billion-dollar brands and strong ties with millions of people. It’s a multi-crore business where celebrity power is carefully measured and brand value is built one campaign at a time.
As we move into 2025, brand ambassadorships have become a complex science. It’s not enough to just put a famous person’s face on a billboard anymore. The ambassador needs to be able to embody the brand’s core story and be strategically aligned with it. These people are more than simply spokespeople; they are human media outlets. They are cricket legends whose discipline inspires a nation and movie stars who are the best at what they do. People look at everything they do, say, and do in public to see how it might be used for marketing.
The numbers involved are huge, showing not just how popular the celebrity is, but also how trustworthy and marketable they are. With so many new unicorns and large conglomerates fighting for attention in the market, choosing the correct ambassador is a very important business decision. The wages have gone through the roof, and the competition is severe. This makes for an interesting topic to look at. What kinds of people do brands want to spend lakhs on? What makes them so important?
Nubia magazine answers these questions in depth in this special issue. We have carefully put together a list of the biggest names in endorsements, the people who get the most money for their relationship. Let’s get right to it and show you the final list of the Top 10 Highest Paid Brand Ambassadors in India 2025.
List Of Top 10 Highest Paid Brand Ambassadors In India 2025
1. Amitabh Bachchan
Even after many years, Amitabh Bachchan is still the most respected and trusted voice in the country. Brands that are linked to him gain an unmatched sense of honesty and history. In 2025, he is still the face of a wide range of businesses, from everyday items like Parker Pens and Reid & Taylor to cutting-edge digital companies and public service projects. His deep, baritone voice and powerful presence give every brand he supports an instant sense of importance. What makes him different is because people of all ages like him. Older people respect him, and younger people love him. There is no better way for marketers to create long-term trust and reputation all throughout India than to hire the icon himself. He is one of the Highest Paid Brand Ambassador In India 2025.
2. Virat Kohli
Virat Kohli is the name that stands for hard work, fitness, and modern success in India. Even after he stopped being the captain of his country’s national team, his power as a famous athlete and smart businessman has only grown. He is not only a brand advocate; he is also an equity partner and a brand builder. This is clear from his own businesses and his close ties to brands like MRF, Puma, and Manyavar. Kohli’s tale of how he changed and stayed true to himself is what makes him so appealing. He is a modern Indian: fit, ambitious, and open to the world. His portfolio includes everything from clothes and expensive watches to health supplements and software apps. It shows what the Indian consumer wants. His huge social media presence and this strong relationship keep him at the top.
3. Shah Rukh Khan
The charisma of Shah Rukh Khan never goes out of style. He is the King of Romance and an Indian symbol all over the world. No one can convey a brand’s story like he can. In 2025, he is still the face of both luxury and broad appeal, which is a unique thing. SRK’s power comes from the fact that he is relatable even if he is a superstar. He has worked with TAG Heuer and Dubai Tourism for a long time, and he can make a basic paan masala or a car feel like a dream. His recent efforts into the internet world have helped him reach even more people around the world. Brands realize that working with Shah Rukh isn’t only about getting their name out there; it’s also about putting their product in a story of success, love, and pleasure. He is at the top of his game because he can tell stories, and he charges between ₹25 and ₹30 crores for each endorsement.
4. Salman Khan
Salman Khan has a special, unmistakable link to the heart of India. His “Bhai” identity, which he built up through his hit movies and the reality show Bigg Boss, making him one of the most important people for big corporations. He is still the king of items aimed to Middle India in 2025. His audience is huge and very loyal, from clothing labels like Being Human, which is an extension of his charitable image, to daily-use items like Revital and Chlormint. His reputation as a “man of the people” helps brands make sales right away and remember their names. His presence in a campaign guarantees a huge reach that marketers wish they could have, which keeps his annual endorsement earnings strong.
5. Deepika Padukone
Deepika Padukone is one of the highest-paid actresses in Indian cinema. She has been known as the face of elegance, intelligence, and modern womanhood. Her choices of brands are as thought out as her roles in movies, and they show off a carefully crafted image of high quality and substance. She is the main representative for luxury companies like Louis Vuitton and Cartier, as well as health and wellness firms where her support for mental health adds a level of deep sincerity. Deepika stands out in our analysis for Nubia magazine because she appeals to people all over the world and can connect with an urban, intelligent, and growing global Indian audience. She is an invaluable asset because she is articulate and has a commanding presence.
6. Allu Arjun
Allu Arjun, the “Icon Star” of Telugu film, has become a true national sensation after the unprecedented success of Pushpa. His one-of-a-kind style, exciting dance skills, and broad appeal have made him a hot property for marketers that want to get into the South Indian market and the North Indian sector as well. In 2025, he is one of the most popular names for everything from clothes and shoes to fast-moving consumer goods and cell phones. His ties to brands like Coca-Cola and Premier Futsal indicate how far he can reach. Allu Arjun is one of the new wave of pan-Indian stars. His endorsement payments have skyrocketed, and he is now firmly on this list.
7. Sachin Tendulkar
The God of Cricket left behind a legacy of unmatched honesty and excellence. Sachin Tendulkar is still a symbol of trust and humility even if he retired years ago. Brands that work with him are buying into that reputation for honesty. He is the face of a few well-known businesses with a lot of power, like BMW, Luminous, and Ageas Federal Life Insurance. His image gives customers confidence in the quality and reliability of these brands. Sachin’s worth will never go out of style, even as trends come and go. He doesn’t need to be in the headlines every day; he will always have a place in the hearts of the people. Sachin is the best choice for organizations that want to develop a long-lasting reputation for trust, especially in the BFSI (Banking, Financial Services, and Insurance) and automobile sectors.
8. MS Dhoni
MS Dhoni is a great example of calm leadership and achievement. These are two things that will always be important, even after he has retired from international cricket. People think that his connections with brands show that he is reliable and at the top of his game. Dhoni’s economic sense is just as acute as his cricketing mind. He has been in a long-term partnership with Reebok (since supplanted by other apparel manufacturers), has an interest in Dream11, and runs his own businesses. He has a huge, loyal fan base that trusts whatever he does. His “Captain Cool” persona gives the product an air of effortless success and wisdom, whether he’s promoting a tractor, a fantasy sports app, or an ed-tech platform.
9. Ranveer Singh
Ranveer Singh isn’t just a brand ambassador; he is the brand itself. His energy is contagious, his style is over the top, and he can change his look to fit any brand’s identity, making him a marketer’s dream. He doesn’t just wear Adidas apparel; he embodies their “impossible is nothing” ethos. He doesn’t only promote a brand of condoms like Durex; he also becomes the voice of its fun and daring marketing. In 2025, he is still at the top of campaigns that need a lot of energy and are easy to remember since he is so versatile. He has a direct and strong appeal to young people, which makes him a great choice for marketers that want to cut through the noise and make a viral moment.
10. Akshay Kumar
The last person on our list is Akshay Kumar, the “Khiladi” of Bollywood. His image is based on discipline, patriotism, and fitness. Brands that want to show that they care about health, fitness, and national pride like him best. His connections to brands like RummyCircle (which uses his “sharp mind” image), Dollar Club, and a number of government programs like the Fit India Movement seem to fit with how he presents himself to the public. People like Akshay because he went from being an average person to a superstar and because he is not controversial and is good for families. He always gives brands a powerful and trustworthy performance, which helps people remember the brand and gives it a good image.
