Jamesty
As of the year 2025, YouTube continues to be a dominant force in the beauty business. Makeup artists and beauty gurus continue to captivate millions of viewers with their transformational tutorials, honest product evaluations, and engaging personalities. Not only do the most successful cosmetic YouTubers demonstrate techniques, but they also form communities, establish trends, and have a significant impact on purchasing decisions on a global scale. Over time, the terrain has changed. There is a rising appreciation for varied perspectives, honest content, and creators who stress diversity and accessibility, despite the fact that full-glam tutorials continue to be popular. The following is a list of the top ten most influential and best makeup YouTubers in the world in 2025, ranging from seasoned professionals who have adapted to the changing tides to budding stars who are pushing boundaries:
List Of Top 10 Best Makeup Youtubers In The World 2025
1. Emmy Combs
Emmy Combs is a unique and influential voice in online beauty’s ever-changing landscape. Her platform allows her to showcase artistry, challenge beauty norms, and promote self-acceptance, making her one of the best makeup YouTubers in 2025. Emmy Combs is known for her makeup skills and personal life. Emmy has turned her Alopecia Universalis, an autoimmune disorder that causes complete hair loss, into an inspiring message. She openly discusses her experiences, showing how makeup can be used for creativity and confidence rather than concealment. She has millions of YouTube, TikTok, and Instagram followers due to her authenticity.
2. Parul Garg
In the competitive world of YouTube beauty, Parul Garg is a formidable force in bridal and occasion makeup. By 2025, she is an internationally renowned makeup artist, educator, and entrepreneur with a presence beyond the screen. Parul Garg, from India, became a makeup artist out of passion. Her childhood love of cosmetics became a career when she opened a makeup studio and academy in Gurgaon. Her peers and fans call her the “Queen of Makeup” for her dedication to bridal makeup.
3. Maryna Molchanova
By 2025, Maryna Molchanova is one of the world’s top makeup YouTubers, captivating millions with her innovative techniques, artistic flair, and unique beauty content. Maryna has a global following despite being from Ukraine and living in Slovakia.
Maryna’s YouTube channel glitters with her talent and creativity. Maryna mixes traditional makeup with experimental and often mesmerizing artistry, unlike many beauty gurus who focus on everyday wearable looks.
4. Fernanda Jalil
Fernanda Jalil has become one of the most popular makeup YouTubers by 2025, captivating millions with her unique blend of comedic flair, impressive makeup artistry, and ASMR techniques. This Mexican creator has transformed beauty content into something beautiful, entertaining, and relaxing. Fernanda Jalil’s success is due to her innovation. Fernanda’s beauty channel is unique because she doesn’t just post tutorials or reviews.
5. Gaby Rodriguez
With her authentic approach, relatable content, and passion for inspiring self-expression through beauty, Gaby Rodriguez has become one of the most popular and influential makeup YouTubers worldwide by 2025. Her channel is popular with viewers who want makeup tutorials and a genuine connection with an individualist creator.
Gaby Rodriguez’s deeply personal beauty content appeals. Gaby mixes her love of makeup with her personal journey, challenges, and triumphs, unlike many other creators who focus solely on high-glam or trending looks. Her audience connects with her authenticity, making her relatable and building community.
6. James Charles
James Charles dominates online beauty’s ever-changing landscape. Despite groundbreaking achievements and major controversies, he remains one of the world’s most influential makeup YouTubers by 2025, pushing artistic boundaries and maintaining a massive, engaged audience. James Charles became the first male CoverGirl ambassador at 17 in 2016. This groundbreaking move propelled him into the mainstream, and his YouTube channel became a hub for inspirational and technical makeup artistry. With his precise cut-crease eye looks, bold color, and elaborate transformations, he proved his makeup application skills.
7. Doris Jocelyn
In 2025, Doris Jocelyn has transcended the role of “makeup YouTuber,” becoming a global phenomenon known for her exceptional artistry, powerful cultural narratives, and innovative content. Mexican-born, she has created a space that celebrates heritage, inspires imagination, and motivates millions. Doris Jocelyn’s rise is due to her ability to tell complex stories through makeup. She can create everything from everyday glam to high-concept fantasy, but her signature is her elaborate, culturally inspired, and historically rich makeup sequences. Her “Mexico Trend” video, a captivating look at Mexican history and culture through makeup, costumes, and seamless transitions, went viral. This viral sensation cemented her visionary status.
8. Imthe_annag
AnnaG, aka @imthe_annag, has become a global beauty YouTube star by 2025. As a digital performance artist, she seamlessly blends bold makeup transformations with quirky humor, emotional storytelling, and highly relatable content to garner millions of loyal followers. AnnaG’s channel is known for its vibrant and artistic beauty content. She is skilled technically, but her work is more expressive, theatrical, and whimsical. She excels at creating powerful, engaging short-form content on YouTube Shorts, TikTok, and Instagram Reels.
9. Theulyn Reis
By the year 2025, Theulyn Reis has firmly established herself as a global sensation in the makeup YouTube community. She is well-known for her captivating transformations, innovative techniques, and a distinct ability to turn makeup artistry into content that goes viral. Although she is originally from Brazil, she has amassed a significant number of followers all over the world, solidifying her position as one of the most influential beauty creators in the world.
10. Mirta Miler
Mirta Miler went from viral TikTok to one of the most popular makeup YouTubers by 2025. Mirta has redefined beauty guru in the digital age with her “European It-girl” aesthetic, authentic product recommendations, and relatable personality. Mirta became famous on TikTok with her short-form videos of chic, effortless makeup looks and clever hacks. Due to audience growth and demand for more in-depth content, she successfully expanded onto YouTube. This strategy has helped her reach more people and explore her style.
